A report by the Online Publishers Association pointing to nationwide trends in Internet and media usage.
Generational Media Study (PDF) [ONA]

The Eyetrack III study on how users visually scan over online content got monster buzz among pundits, but here's my problem: This study seems to lack in determining "effectiveness" - that is, it makes lots of observations without saying why it's meaningful when someone stares at a face or odd bit of white space. Does […]