A roundup of morph articles about the struggle and rewards of mixing print, broadcast and online for audience share.
Convergence and the Common Good [Media Center morph]
Convergence and Brand Development: Editorial and Business Perspectives [Media Center morph]
Video: Is There A Right Model? [Media Center morph]

Yelvington on studies about newspaper Web sites extending total reach and readership: "One point of view says a low overlap means the website extending the total reach of the newspaper, capturing readers - especially younger readers - who prefer the Internet as a medium."
In another view, "…[building audience] requires significant attention to creating different products […]

LA Times goes wiki! No, wait, no it doesn't.
Los Angeles Times launches editorial wiki [Wikinews]
Where is the Wikitorial? [LA Times]
'L.A Times' Explains End of its 'Wiki' [E&P]
Those darn wikis (Why LA Times failed) [Ilya Haykinson blog]
Elsewhere online:
Los Angeles photo wiki [Wikimedia]

Microsoft will support podcasts via RSS in future version of IE and the Longhorn Windows update.
Audible to offer New York Times podcasts via RSS [Cnet]

To paraphrase Rusty Coats: A lot of newspapers are "drinking the Kool-Aid about blogging" to boost their online presence, provide more transparency to their readers, and/or to deliver breaking news faster than their rivals. Personally, I'd say the message will outlast the medium, but clearly blogging is today's favorite means to an end (double meaning […]

Are blogs the future of journalism? One Inside.com co-founder says (conditionally) yes: "The speed of blogs is great, but there are complex arguments and thoughts that canâ??t be compressed into 150 words. I am eager for the next moment in the evolution of blogs to happen, where there are people actually doing reportorial journalism in […]

The most important memetic flik in today's media industry has been updated. According to creators Robin Sloan and Matt Thompson, the NYT still dies a not-so-slow death, and the Google/Amazon model still rules in this evolve-or-die cautionary tale.
EPIC 2015, aka The Birth of Googlezon [Robin Sloan and Matt Thompson]

Alex Beam: "I guess we had only ourselves to blame. We were so hung up on that old news paradigm. It's hard to imagine that we used to send reporters to places like China and Russia, or even Somerville, to report on social and political trends. It all seems so 20th century…. We at the […]