The Lexicon of New Media Terms

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Note: These entries have been loosely complied from hundreds of online and print sources. Make independent confirmation and proper citation before using any of this material for professional or academic purposes.

Terms beginning with "I"

IAB: Internet Advertising Bureau, an industry organization aimed at setting standards and metrics.
ICe: Intrusion Countermeasures, what system administrators do to prevent hackers from breaking into secure networks.
Icepick: Joke name for a mythical super-hacker.
ICQ: An online chat application.
IE: Internet Explorer, Microsoft's Web browser.
IIS: Internet Information Server, a popular Web server made by Microsoft.
iMac: A fashionable version of Apple's Macintosh computer which was a big hit with consumers when it debuted in 1998.
image map: An image that has several links tied to specific areas; for example, making the four corners of a picture into separate buttons calling four different Web sites.
impressions: One viewing of an ad by a user, measured based on what files got successfully loaded to the user's browser.
index color: A way to control and limit the number of colors used in an image in order to make the image file compress into a smaller file size.
information architecture: The design, labeling and organization of content along with the means to find and use that content; most Web sites suffer from poor information architecture.
inline stylesheet: Markup tags in the body of a document meant to change its appearence; less flexible than using a linked stylesheet.
interactive: Actions which a user does to interact with a computer program; examples include keystorkes, button clicks, or the position of the mouse pointer.
interlaced: Images rendered in alternating horizontal lines, giving the effect of the image coming into clearer focus as more image data loads.
Internet: Computers and networks throughout the world connected using TCP/IP protocols.
InterNIC: Former name for the agency responsible to registering domain names in connection with IP addresses.
interoperability: The ability of computer systems to work together by using common protocols.
interstitial: Web advertisements that appear on a page between content pages, causing users to see the ad while trying to find the non-ad content they are looking for.
intuitive: Design elements which most users understand how to use based on past user experience and common navigation techniques.
IP: Internet Protocol, the packet structure of a datagram.
IP address: The number address of a computer or network connected to the Internet.
IP number: Internet Protocol Number, also called a dotted quad, used to address a computer or device on the Internet and often tied to one or more domain names.
ISAPI: Internet Server Application Programming Interface, a way server-side programs can build Web pages dynamically.
ISDN: Integrated Services Digital Network, an Internet cable connection transferring digital signals up to 64 kilobits per second.
ISO: International Organization for Standards which sets specifications like how thick credit cards should be or what being "ISO-9000 compliant" means.
ISO entities: ASCII characters used in HTML to display special characters, like the copyright symbol; also called character entities.
ISP: Initial public offering, a business term for when a company first offers shares of stock for sale to the public, bringing in new money and making the founding investors rich.
IT: Information Technology, the department of a business which keeps the phone lines and computer network connected and working.

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