The Lexicon of New Media Terms

Go to:  # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | View all (170k)

Note: These entries have been loosely complied from hundreds of online and print sources. Make independent confirmation and proper citation before using any of this material for professional or academic purposes.

Terms beginning with "R"

• RDF: Resource Description Framework, a W3C standard for meta information.
• reach: The number of different types of individuals tht see an ad or message.
• RealMedia: A company with a popular streaming media audio and video software for both for content providers and Web users.
• redundancy: Repeating an element for emphasis or insure an element is noticed; often good to have some redundant navigation to help guide users.
• referral network: Shared marketing in which Web sites each promote links to similar sites to give all the sites exposure and increased traffic; WebRings are an example.
• relationship marketing: Marketing speak for finding out who uses a Web site and what these users want, then tailoring content to meet those needs.
• render: To display an object on a computer screen as it actually appears in real life.
• reputation management: A service or feature which tracks, grades and reports on businesses, products or users; for example, eBay suggests a trust rating for each of its registered users.
• resolution: How many dots are used per inch, centimeter or line; the higher the resolution, the more precise the details.
• resolution: Translating an Internet name into its corresponding IP address.
• retention: The desire to keep a user as a customer by any cost-effective means necessary.
• RGB: Red-green-blue, the colors of light used to make video images, as opposed to CMYK (cyan-magenta-yellow-black) in print ink.
• RIAA: Recording Industry Association of America, the industry trade group which claimed copyright infringement against Napster in 2000.
• rollover: Displaying different content in a space when a user moves a cursor over a specific link or area of a Web page; term originated in Macromedia's Lingo scripting language.
• router: A computer system that decides which path Internet traffic should take to reach its destination.

Go to:  # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | View all (170k)

Note: These entries have been loosely complied from hundreds of online and print sources. Make independent confirmation and proper citation before using any of this material for professional or academic purposes.