metromemetics

The Lexicon of New Media Terms

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Note: These entries have been loosely complied from hundreds of online and print sources. Make independent confirmation and proper citation before using any of this material for professional or academic purposes.

Terms beginning with "T"

  • T1: A fast cable connection to the Internet; the term comes from AT&T referring to digital signals transferring at 1.544 megabits per second.
  • T3: A fast Internet cable connection for transferring digital signals at 44.736 megabits per second - almost 30 times faster than a T1 line.
  • tables: Presenting content in columns and rows; often used in Web design for document layout.
  • tabular data control: A Microsoft ActiveX control which processes a data file and returns results in a Web page.
  • tags: Bracketed text commands written into a document to specify how content should be formatted.
  • talent: Regular on-air personalities at radio and television broadcast stations; for example, a news anchor is "talent" but a camera operator is not.
  • tar: A method of file archiving.
  • targeting: Aiming a brand message to a specific audience.
  • TCP: Transfer Control Protocol, a method of controlling the transport of data and making sure what's recieved matches what was sent.
  • TCP/IP: Transmission Control Protocol/Internet Protocol, a set of protocols that defines where computer are and how to find them through the Internet.
  • Telnet: An Internet protocol and program allowing a user to log into a remote computer.
  • template: A design "skeleton" meant to have content added in later on by producers or an automated process.
  • terminial emulation: Communicating with a remote computer as if the user's computer was a terminal connected to that computer.
  • ThinkPad: A type of IBM laptop computer.
  • threads / threaded messages: A series of messages in which secondary messages are replies to the intiial posted message or other users' replies.
  • Torvalds, Linus: The guy who modified UNIX into a more open version called Linux.
  • timeout: The length of time it takes a program or user to give up trying to do a specific task.
  • tilde: The sorta squiggly dash character available from shift-clicking the top left corner key of most American-style keyboards; rhymes with "bill me."
  • Time Warner: A major media corporation which owns CNN, Time, AOL, and many other media products.
  • top-of-mind: Brands that consumers associate most quickly with certain products.
  • traffic: The number of visitor a Web site gets, as tracked by pageviews, visitors, impressions or hits.
  • trial: When a consumer samples or gets more information about a product for the first time.
  • trialware: Software which is made available online for use over a limited time (like 30 days), after which the program typcially stops working.
  • typeface: Overall design of how text characters appear. Courier is a typeface; Courier 24-point bold is a font.

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Note: These entries have been loosely complied from hundreds of online and print sources. Make independent confirmation and proper citation before using any of this material for professional or academic purposes.